Daily AI Research Briefing — March 2, 2026
A/B testing with agent-built variants. Automated experimentation for UI and copy.
🧪 The Pattern
Agents generate variant implementations: different headlines, button placements, color schemes. Each variant deployed to isolated worktree, tested with synthetic users, metrics compared.
📊 Automation Loop
- Generate: Agent creates N variants based on prompt
- Isolate: Each in separate git worktree
- Test: Browser automation drives synthetic sessions
- Measure: Conversion, engagement, performance
- Select: Winner promoted to main branch
💡 Advantage
Experiment velocity increases 10x. What took weeks (design, review, implement, deploy) now takes hours.